On branding & rebranding
Good design is our love language. It brings order to chaos and makes the world a better place. We love strategic ideas and creative concepts. Customers too. Good branding makes your business run. We strive for the right vibe and maximum recognisability, both verbally and visually. Kolos shapes your story with an appropriate brand identity.
Madonna at KMSKA
Grand café, restaurant and bar in the KMSKA
Madonna at KMSKA
Grand café, restaurant and bar in the KMSKA
Madonna is there for people who enjoy a quick bite, lunch or a refined dinner, accompanied by a delicious glass of wine, regional beer or a good coffee. For Antwerp residents and day trippers alike. For art lovers and bon vivants. In short, Madonna is there for everyone who collects precious moments.
Identity for Les Vilains Brussels
Fashion enters a new era
Identity for Les Vilains Brussels
Fashion enters a new era
Les Vilains creates truly unique garments by turning fast fashion waste into lifetime pieces. A Les Vilains garment will last a lifetime. Think of their creations as companions for life. When the going gets tough, Les Vilains is there for you. Thanks to their repair programme, their clothes grow with you through the different stages of your life. The good, the bad and the ugly.
Brand definition
We start with strategy, then we design. Enthusiasm is in our DNA but, we don’t start drawing without thinking and learning first. After a joint strategic workshop, we research your product or service and analyze your competitors, look for strategic insights and get to work conceptually. Only when we know 100% what message you want to communicate and who you want to attract, we start designing.
Strategic workshop
Read moreDuring our brand workshop we dive deep into your business. Through a series of targeted questions, we try to get to the core of the brand you want to become. Why does your brand exist? What is it you’re trying to solve? What do you think makes you stand out? With answers to these questions and the extensive research we do before and afterwards we have a clear view of where you want to take your brand. And then it’s our job to take it there aesthetically.
Naming
Read moreWhat’s in a name? Well, if you’re familiar with Romeo & Juliette, quite a lot. Not to be dramatic, but wars were started, poison was drunk, and battles were fought over a name. Give your brand the right name and you’re one move ahead of your competition. It’s the first step in crafting your identity.
Manifesto
Read more“Stick to your values.” Great advice. But what if you’re not sure what they are exactly? Don’t panic. After our brand workshop, we’ll have a clear view of what you and your company stand for. We put all these notions in a clear manifesto, for you to use, proclaim and follow.
Brand design
We shape your brand and give it vision. Ready to use. Ready to attract and communicate.
Visual identity
Read moreA visual identity includes but is not limited to a logo. It includes certain colors, typography, shapes and imagery. By building a graphic system with clear guidelines, it’s easier to follow some sort of standard in your designs, keep them sharp and recognizable. It makes designing a lot easier and ensures that your design is created quickly. Building your brand across all media becomes a simple affair.
Verbal identity
Read moreBark, whisper or orate. Bold, flirty or corporate. Language can reveal identity and is able to call to action. It is an indispensable part of your personality as a brand and, if used correctly, provokes thought.
Brand execution
A brand is nothing without actual physical and digital tools to communicate with. With the right material, your brand comes alive.
Copywriting
Read moreWe believe in the power of words. With a clear narrative, a fitting tone-of-voice and a cultural reference or two, we shape your story. Like images, words linger. It’s our job to make them linger in the most positive way possible.
Deliverables
Read moreYour brand needs tangible tools to communicate with. Think business cards, flyers, neon signs, signage and more. Trust Kolos to rise to this challenge with renewed energy and conceptual genius. Cause why be boring if you can be remarkable.
Digital templates
Read moreHanging out on social media? Keep your brand consistent with digital templates. Facebook, LinkedIn, Instagram or Twitter… branded headers and posts increase your brand awareness by a mile. Get them in Indesign or in Canva, we can do both!
Brand book
Read moreAfter all designs have been checked and approved, we draw up a brand book. This brand guideline includes everything from colours and fonts to lines for scaling and using your logo. It is the blueprint of your brand identity, which can be used by every designer, ensuring maximum recognition.
