On branding & rebranding

Good design is our love language. It brings order to chaos and makes the world a better place. We love strategic ideas and creative concepts. Customers too. Good branding makes your business run. We strive for the right vibe and maximum recognisability, both verbally and visually. Kolos shapes your story with an appropriate brand identity.

Key visual voor Health in Progress
Case

Branding Health in Progress

Already pretty awesome, yet still improving

Branding Health in Progress

Health in Progress is a training center where osteopaths and physiotherapists start from a holistic vision of the body. The right balance between movement, nutrition and rest is the basis of their work. The solid growth of the past few years translates into a brand new location and a complete rebranding, which we were very pleased to carry out.

Nieuwe huisstijl voor de Orde van Vlaamse Balies
Case

Rebranding Orde van Vlaamse Balies

Hammertime

Rebranding Orde van Vlaamse Balies

Hammertime

The Orde van Vlaamse Balies (OVB) represents all 8 Dutch-speaking bars in Belgium, a total of more than 9,800 lawyers. The new logo makes the bridge between old and new. It shows respect for the past, but also has an eye to the future. Clear, legible and recognisable. With a lot of corporate identity possibilities, also for the subbrands.

Brand definition

We start with strategy, then we design. Enthusiasm is in our DNA but, we don’t start drawing without thinking and learning first. After a joint strategic workshop, we research your product or service and analyze your competitors, look for strategic insights and get to work conceptually. Only when we know 100% what message you want to communicate and who you want to attract, we start designing.

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Strategic workshop

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During our brand workshop we dive deep into your business. Through a series of targeted questions, we try to get to the core of the brand you want to become. Why does your brand exist? What is it you’re trying to solve? What do you think makes you stand out? With answers to these questions and the extensive research we do before and afterwards we have a clear view of where you want to take your brand. And then it’s our job to take it there aesthetically.

Naming

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What’s in a name? Well, if you’re familiar with Romeo & Juliette, quite a lot. Not to be dramatic, but wars were started, poison was drunk, and battles were fought over a name. Give your brand the right name and you’re one move ahead of your competition. It’s the first step in crafting your identity.

Manifesto

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“Stick to your values.” Great advice. But what if you’re not sure what they are exactly? Don’t panic. After our brand workshop, we’ll have a clear view of what you and your company stand for. We put all these notions in a clear manifesto, for you to use, proclaim and follow.

Brand design

We shape your brand and give it vision. Ready to use. Ready to attract and communicate.

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Visual identity

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A visual identity includes but is not limited to a logo. It includes certain colors, typography, shapes and imagery. By building a graphic system with clear guidelines, it’s easier to follow some sort of standard in your designs, keep them sharp and recognizable. It makes designing a lot easier and ensures that your design is created quickly. Building your brand across all media becomes a simple affair.

Verbal identity

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Bark, whisper or orate. Bold, flirty or corporate. Language can reveal identity and is able to call to action. It is an indispensable part of your personality as a brand and, if used correctly, provokes thought.

Brand execution

A brand is nothing without actual physical and digital tools to communicate with. With the right material, your brand comes alive.

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Copywriting

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We believe in the power of words. With a clear narrative, a fitting tone-of-voice and a cultural reference or two, we shape your story. Like images, words linger. It’s our job to make them linger in the most positive way possible.

Deliverables

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Your brand needs tangible tools to communicate with. Think business cards, flyers, neon signs, signage and more. Trust Kolos to rise to this challenge with renewed energy and conceptual genius. Cause why be boring if you can be remarkable.

Digital templates

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Hanging out on social media? Keep your brand consistent with digital templates. Facebook, LinkedIn, Instagram or Twitter… branded headers and posts increase your brand awareness by a mile. Get them in Indesign or in Canva, we can do both!

Brand book

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After all designs have been checked and approved, we draw up a brand book. This brand guideline includes everything from colours and fonts to lines for scaling and using your logo. It is the blueprint of your brand identity, which can be used by every designer, ensuring maximum recognition.

Cases

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